The year 2012 marked a pivotal moment in Burberry's history, not just for its innovative designs but also for its groundbreaking campaign featuring a fresh wave of talent. This campaign, shot by the legendary Mario Testino, introduced the world to a new generation of faces, catapulting some into supermodel status and solidifying Burberry's position as a champion of British style. While the brand's current collections and campaigns continue to evolve, the impact of the 2012 campaign remains significant, a testament to its innovative spirit and timeless aesthetic. Let's delve into the details of this iconic moment, exploring the models, the photographer, and the lasting legacy of the Burberry Spring/Summer 2012 campaign.
A First Look: Cara Delevingne and Eddie Redmayne
The initial reveal of the Burberry Spring/Summer 2012 campaign was a significant event. It marked the official launch of Cara Delevingne's meteoric rise to supermodel fame. Paired with the rising British actor Eddie Redmayne, the campaign offered a compelling mix of youthful energy and sophisticated elegance. Testino's lens captured their natural charisma, showcasing not only the clothes but also the undeniable chemistry between the two stars. The images, released in January 2012, promised a fresh and exciting direction for the brand, moving away from the more established faces of previous years and embracing the raw talent of a new generation. The campaign's success hinged on this clever casting choice; Delevingne's rebellious spirit and Redmayne's refined charm perfectly embodied the duality within the collection itself – a blend of classic Burberry tailoring with a modern, edgy twist.
Burberry Models Photos: A Gallery of Youthful Energy
The campaign wasn't solely defined by Delevingne and Redmayne. While they served as the primary faces, a wider ensemble of models contributed to the overall narrative. The 2012 campaign featured a diverse group of young British talent, reflecting Burberry's commitment to showcasing homegrown talent. Unfortunately, a comprehensive list of every model involved is not readily available, and many were not yet established enough to have extensive online portfolios at the time. However, the overall aesthetic was consistent: fresh, vibrant, and undeniably British. The photographs themselves were a departure from previous, more polished Burberry campaigns. Testino’s signature style, known for its natural lighting and candid feel, allowed the models’ personalities to shine through, creating a more relatable and engaging experience for the viewer. The imagery prioritized a sense of movement and spontaneity, capturing the youthful energy of the collection. This shift in photographic style contributed significantly to the campaign's success, setting a new standard for Burberry's visual identity.
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